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Redken Rolls Back the Clock in Hair Care

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By: Jamie Matusow

Editor-in-Chief

With all the focus on anti-aging skin care, hair is often ignored, but it can show its age just as visibly. Now Redken’s Time Reset Haircare ($13-$20), which includes both salon and at-home regimens, aims to combat and reverse the aging effects of hair, first at the backbar, then at your bathroom sink. According to the brand, its patented Intra-Cylane technology gives clients “the most advanced groundbreaking tools to help them reverse years of damage and combat five signs of aging hair, including change in texture, diminished density, increased dryness, surface dullness and fragility/breakage.” The metallic lavender packaging color was selected to reflect the sophistication, technology-focus and premium positioning of the range. All of the packaging (except the caps) is made of recyclable materials. In addition, the liters are now packaged in plastic that consists of up to 25% post-consumer recycled materials.
 
More info: www.redken.com

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